For Coke Zero’s Linkyc Manhattanhenge campaign, I developed a visual concept that connected the brand to one of New York City’s most recognizable moments. Designed specifically for LINKNYC’s digital network across Manhattan, the campaign built anticipation through a real-time countdown to sunset, with the creative culminating in a timed ad reveal once the sun hit the horizon. I designed the visual system to create a sense of immediacy and spectacle across the digital screens, using Coke Zero’s bold brand language and the energy of Manhattanhenge to turn a highly anticipated citywide event into a memorable, interactive brand moment.