visually consistant sales and marketing materials can greatly affect the it communication ability of a brand and bring a high level of polish and professionalism to presentations. creating style guides, templates, a visual language, and guidelines that empower teams to create materials that can work seamlessless across many different touchpoints is key to producing materials quickly and concisely.

Throughout my time as a designer i’ve had the pleasure of creating these systems and implementing brand-wide. But that’s only part of what makes a branding and materials work. tutorials with design teams and training sessions with sales teams on how to properly use these materials, taking feedback, and making necessary changes to fit the needs of people who use the tools is as important as creating the tools themselves.