For The Barnes Firm’s Penn Station media domination, I developed a cohesive campaign designed to command attention across one of New York City’s busiest and most high-traffic environments. I created a flexible visual system that could scale across a variety of digital and static media placements throughout the station, ensuring the campaign felt consistent and impactful at every touchpoint. The creative balanced bold messaging, strong brand recognition, and the unique sightlines and formats of Penn Station to create a highly visible, immersive brand presence that surrounded commuters throughout their journey.